Effective Searching - Business Source Complete

This tutorial will show you how to access and search the Business Source Complete database to find journal articles.

You can use the skills you learn here, to find journal articles on any topic in most Library databases.

Let's get started!

How to use this tutorial

How to access Business Source Complete

We are starting at the A-Z Database list.

• Click B
• Click Business Source Complete
• Login when prompted 
• You are now in Business Source Complete

Note: A-Z Database list is found on the UOW Library homepage.

Selecting Search Words

We are using the following example topic:

Example topic:

"Explore customer satisfaction and demonstrate the advantages and limitations of three different research methods to investigate customer satisfaction"

Major keywords for searching would be customer satisfaction and research methods.

Alternative search words may include:

customer experience 
market research
focus groups


Different authors use different words to describe the same thing. To get a better search, you can include alternative keywords. Rather than searching only for:

"customer satisfaction"
"research methods" 

We can combine our alternative search words with OR as follows:

“customer satisfaction” OR “customer experience”


“market research” OR “market analysis”


“focus group*” OR survey OR questionnaire

Enter the search words above as shown in this image and click on search

Business Source Complete Search image

Search tips explained

Results Page

How many results did you get?

Refine your search

1 of 2

On the left hand side of your results you can use Refine Results to add some limits to your search, e.g. we may want to only look at Scholarly/Academic Articles. In Business Source Complete, these articles are called Peer Reviewed.

Tick the Peer Reviewed box.

Refine your search

2 of 2

From the results page, click on the title of an article to see the details of a full record. 

Read through the Abstract to determine if the article is relevant to your research. 

Look at the Subject Terms / Author Supplied Keywords, this will give you more suggested search words that you can use for further searching.

You may want to edit your original search with these additional search words to help find more relevant results. 

Click the back button in your browser to go back to your results page

Reading Full text of an article

There are two main options to read the full text of an article: PDF Full Text or Find Full Text. 

The PDF Full Text link will go directly to a PDF of the article.
 PDF Full Text image

The Find Full Text link will search our resources for the Full Text. 

Finding Company Information

Click on New Search at the top left of the screen to go back to the Advanced Search Page.

Change Select a Field from the drop down menu to Company Entity.

Company Entity Image

Enter the Company Name into the search box and click search. In this example we will use the Company Giordano. 

How many results did you get?

Refine Results

Use the Refine Results limits on the left side of the screen.

Under Source Types you can trying ticking:

  • Academic Journals to limit to Academic articles relating to this company
  • Newspapers to see where this company has been mentioned in the media
  • Industry Profiles to see market trends, financial data and performance of this company.  


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